Please Help

October 21, 2016

My great friend in life is in emergency surgery. Right now. Scott Hindsley and I go back to our entry into Infantry Officer Basic Course in 1972. He needs your prayers. It’s eye surgery. Probably not life threatening, but very serious. I hope this isn’t the wrong way to use Social Media. My buddy needs you, now. Thank you. Ed

Today is Life, Tomorrow is a Gift

October 12, 2016

That reminder comes along a little more frequently than I’d like. Yep, it’s a function of time. That’s one way of saying ‘age.’

We can watch relatively young-year-olds retire and within a few years look like they’ve been pulled through a keyhole. Then a 90-year old gets her college degree, climbs Mt. Tall As Hell, learns to play a musical instrument. What’s the difference.

Best I can tell it’s several things and I’m going to give you a list. The great thing is…you can start on the list now, any time, at any age. So, go ahead.

Give yourself an Attitude boost and chose to be a Fountain, not a Drain.

Read, educate yourself, learn something new every day, teach someone.

Eat right, exercise, walk, watch the sunrise and set.

Avoid the negative people, media, events. Just get the heck away from them.

Turn off your TV. See above.

Listen to the birds. You heard right. Watch them. You’ll feel better in about 7 seconds.

Imagine your life as you want it, then go get it.

Forgive. Forget

Enjoy today. Plan for tomorrow. No “regerts” if it doesn’t come.

Now, see if that’s a Great Life for you.


Getting to Yes

October 5, 2016

Do you need it for internal communications as well as your Marketing programs?

Then start with the answer to: SO WHAT?

Do you have a major reason to “Get to Yes” with a client or prospect? Something like make the sale, or authorize an agreement?

What would it mean to you to have the “ok” from an investor or banker to fund your project? Could it put you on the road to success?

How would it make you feel if you could gather 100% support for your plan from your team?

The answer to these and other questions is apparent when we begin our communication by addressing the audience’s question…”SO WHAT”. What is in it for them? This is where we appeal to their emotions vs. trying to convince them with logic, facts or charts.

 From the book, “So What?” by Mark Magnacca we are reminded that “the people you are trying to communicate with, sell to, or reach don’t really care about you, or what you have to offer, until they know how what you have can benefit them.”   “If you help enough people get what they want, by showing or explaining how what you have can benefit them, you can have anything you want.”

Most of us believe that “I” have to communicate “my” message because it is “important.” It’s all about us. When, in fact, it’s all about them.

We are told it’s all about what we say, how we look, the quality of our collateral materials, how smart we are……

So, we tell people about “my product, my service, my idea…..” And that worked well for a long time. Now, we can ask Mr. Google anything we want to know about your product, who else sells it, where I can get it on-line, and more. We have to give people the SO WHAT answer first.

 Learn to identify the emotion that will move your audience. We have to get away from what we think our words, facts, logic and pictures should say or show someone.

We have to ask ourselves “what is the purpose of my presentation or message?”

“Why should they care?”

“What benefits will they receive?”

We may have to grind down and down and down to be sure we are answering the WHY at the most basic and desired level of our audience.

 Focus on what your audience needs to hear vs. what you want to say. “People don’t go to the hardware store to buy a quarter-inch drill. They go because they want to make quarter-inch holes.” (Harvard professor, Ted Levitt) Deliver the end result.

 The ability to communicate what we need and want is critical to our business survival …and survival in our other forms of existence. Understanding the So What factor for all of our messages Gets Us to Yes. Then we complete the cycle of What We Want to What We Get.

It’s Like a Get Out of Jail Free Card

September 27, 2016


Decoding The Path to Success is about our personal quest to find the success we seek. There is a way. It is comprised of soft skills that equate to leadership. If I stand and deliver on those components it could be pretty sleepy. But…the message is delivered in the context of our Heroes & Role Models. They show us the Path.

The Path to Success always goes through more revenue, profitability, having a meaningful purpose for your business, managing change, motivating employees, taking action, developing and keeping employee attitudes positive and productive, and more.

As young boys in west Texas we had athletes for Heroes. Football and baseball players were mine. I knew all about them. Read about their games. I knew their statistics.

I tried to be like them on the playing fields. If they did things a certain way, then I tried the same thing. I watched them on TV…..all 3 channels!!! If I could just be like them, I thought, then I would be successful. It was simple.

And then,….Time happened. I wasn’t the athlete my heroes had been. I moved on.

Like all of us I piled up life’s experiences, acquaintances, and events. People moved in and out of my life. And…They left their impressions.

In one way or another I refer to those lessons today. Each of us has those experiences. Use them. Rely on them. Learn from your earliest Role Models. They help us on the Path to Success.


When You Think You Can

August 25, 2016


This poem rises to the top of my saved treasures from time to time. You’ve seen it. It’s a good lesson. But, sometimes we ignore the simplicity and strength of the message. The author is “Anonymous.”

“If you think you’re beaten, you are;

If you  think you dare not, you don’t. 

If you’d  like to win, but  think you can’t

It’s almost a cinch you won’t. 

If you think you lose, you’re lost 

(and it goes on from here with the last 2 lines being:)

But soon or late the man who wins

Is the one who  thinks he can.”

It’s not a lot more difficult than that. Attitude. A healthy dose of knowing one’s Purpose/Why. They are the strongest magnets we can use. This is how we attract the life positive events we seek and they pull us into the future.


The Mirror

August 10, 2016


Somewhere along the line of development we discover who we really are, and then we make our real decision for which we are responsible. Make that decision primarily for yourself  because you can never really live anyone else’s life, not even your child’s. The influence you exert is through your own life and what you become yourself.

Eleanor Roosevelt

Decoding the Path to Success

Radio Interview

August 5, 2016

If you’d like to listen to my radio interview about Decoding the Path to Success please see the connection information below. I would enjoy hearing your feedback. Here’s  the info. To listen to the show today at 3pm EST go to and just click on The Business Edge graphic and you’ll hear the life broadcast. Afterwards, it will be posted on The Business Edge host page. Click on

The great thing about internet radio is that it can be listened to 24/7.

Faith in Our Future

July 27, 2016

Very little is needed from me to set up this message. It will resonate with just about everyone in their own way. Hopefully, a constructive way.

“The mightiest assurance of our future are the intangible spiritual and intellectual forces in our people, which we express not by the words “The United States,” but by the word “America.”

That word, “America,” carries meanings which lie deep in the soul of our people. It. reaches far beyond the size of cities and factories.

It springs from our religious faith, our ideals of individual freedom, which have come in the centuries since we landed on these shores.

It rises from our pride in great accomplishments of our nation and from the sacrifices and devotions of those who have passed on.

It lifts us above the ugliness of the day.

It has guided us through even greater crises in our past.

And from these forces, solutions will come again.”

Herbert Hoover, President

Great Lesson

June 3, 2016


“Build a life of accomplishment. Lead a life of meaning.” Norman Lear

Decoding the Path to Success

4-Letter Words…for Success

June 2, 2016


4-Letter words describing the keys to success:

Home Work       Hard Work

Team Work        Good Luck

Good Lord           Good Idea

These were cited in the obituary of Ralph Ketner, founder of the Food Lion grocery chain. He was known for his colorful language and had delivered these in a speech. 

What would you add to the 4-letter list?

Decoding the Path to Success