5 Ways to Massively Build your business

 Ok Gang, you’ll need to open this so you can see the contents in their appropriate formats. I’m sharing the way I coach clients. You can do this! If you want help just let me know. Best wishes. Ed

5 WAYS TO BUILD YOUR BUSINESS.

 

To build yourself a bigger or better business there are only FIVE areas of Marketing and Sales that you should be concerned with …

At ActionCOACH we call them the “5 Ways”, and massive results are possible by achieving only small improvements in each of these areas;

  1. Number of Leads – how many potential clients do you attract?

 

  1. Conversion Rate – how many leads do you convert into clients?

 

  1. Average $ Sale – how much do they spend each time they buy?

 

  1. No of Transactions – how many times a year do your clients buy?

 

  1. Margins – what is the gross or net margin your business achieves?

 

This simple but effective system of evaluating your business in terms of marketing and sales efficiency allows us to benchmark where we are right now, select strategies and tactics from the ActionCOACH resources – strategies that have worked with thousands of businesses just like yours all over the world ….

Once you have selected the strategies for your business, we will work on implementing them together and Testing and Measuring the results. Our objective will be to reduce acquisition costs and increase lifetime values of you’re “A” grade clients to your business.

 

 

ActionCOACH

 

5 Ways to Increase Your Business………

 

The table below gives the figures for a client of mine, by improving each of the five ways by only 10% – you can see what the effect is on the Turnover and Profit …..

 

 

                                                       Current                                10% Increase 

 
1370 

 

Lead Generation

       X

42% 
 

 

Conversion Rate

       =

575 
 

 

Number of Customers

       X

4 
 

 

Number of Transactions

 

       X

$780 
 

 

Average Sale

       =

$1,794,000 
 

 

Sales

 

       X

 
25%

 

Margins

       =

$448,500 
 

 

Profits

 

I’ve completed the figures for you to check on the next page …

 

ActionCOACH

 

5 Ways to Increase Your Business………

 

Now you can see the power that small improvements in each of the 5 Ways will deliver to your business….

 

 

                                                       Current                                10% Increase 

1507 
1370 

 

Lead Generation

       X

42% 
46.2% 

 

Conversion Rate

       =

575 
696 

 

Number of Customers

       X

4 
4.4 

 

Number of Transactions

 

       X

$780
$858

 

Average Sale

       =

$1,794,000
27.5%

 

Turnover

 

       X

$2,627,539
25%

 

Margins

       =

$448,500
$722,257

 

Profits

 

 

 

 

That’s a massive 46% increase in Sales and a 61% increase in Profits……

 

ActionCOACH

 5 Ways To Build Your Business….

 

 Area           Current               Strategic Choices                Increase                     New

                   Figures                                                                                   Forecast  

________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

 

 

 

Leads

 

 

 

 

 

Conversion

     X              X                                                                                          X

 

 

     =                =                                                                                           =

 

 

Clients

 

    X                X                                                                                           X

 

 

 

    X                X                                                                                           X

 

 

    =                =                                                                                              =

 

 

   X                X                                                                                              X

 

 

    =                =                                                                                              =

 

 

Instructions:

  1. On the left hand column “Current Figures”, measure your business as it performs right now.
  2. Make your Strategic Choices from the ActionCOACH table – see over…
  3. Set yourself a target for % improvement and put in the “Increase” boxes.
  4. Calculate the new “Forecast” based upon your predictions.
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