With a Story She Wins

We learn that Emotion creates Action. When we find that emotion in a person and we know how to move it, then we get the response we want. Sports, business, family, vacation, in all areas of life. So, how do we move it? What is effective? Why is it effective?

In this forum we have been looking at attaching a story to our message in order to elicit the emotion we seek. In a recent Vistage session a participant offered that her experience with stories is that they help find the Trust button in the audience, they create a bond. A story will inspire the audience because of the emotion it has reached.

Armed with that feedback and my absolute knowing that a story is the way to enhance our Leadership and sales abilities, a client and I planned an important sales call for her. It had been a particularly tough prospect for her consulting practice. They were nearing a deal, the prospect was interested, she just wasn’t closing. She seemed to have a good process, questioning was leading them in the right direction, but something was missing. In past meetings she had learned that the prospect felt he had a solid product, their reputation was excellent. The business had its ups and downs like everyone. But it was just stagnant. Just not moving. She saw that his problem was the management team and their inability to work together.

We developed a strategy for the next sales call. Signs indicated it could be the last. All of the management team would be present for the meeting. A first for her. She began by asking each team member very probing questions. Many of them fumbled. She offered concepts of solutions “when they worked together.” Then she told a story crafted to demonstrate the challenge all of them were facing. It described a strong company and begged the question of why it wasn’t moving forward. That story found the Emotion in the CEO and every member of the management team. It moved them to Action. She now has them as a new client.

Plan your next meeting. Put a story in there. Attach it to a message. Aim it at a specific Emotion. Watch the positive results.

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One Response to “With a Story She Wins”

  1. Les Colegrove Says:

    Hey Ed – Attached is a story or an explanation of a technique I have used that I felt sort of aligns with this blog topic. Feel free to file it accordingly.

    Les Colegrove

    Tampa, FL – USA

    813.230.9667

    Dagrove6@earthlink.net

    http://www.Colegrove.Biz

    http://www.ClickFirst.com

    Like

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