Skinny, Smart & Rich?

If information could change people, then everyone would be skinny, smart and rich. Books have been out there for multiple decades, but people don’t go to the information. If you want to move people you have to be strategic and experiential.Tell a story.

Aim for the mind, but go through the heart. People change minds and actions when you touch their heart vs. just give them information.

This was sent to me and I do not know the source or I would give them credit. More executives are steering away from ponderous powerpoint logic and lists of numerical performance data. The story attached to other information is getting their message across.

Advertisements

Tags: , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: