Posts Tagged ‘U.S. Army Rangers’

De-Coding the Path to Success, Principle #2

October 15, 2014

How Big Achievers Do It
Principle #1 and #2 are tied for first regarding which is most important. We require both. Period. So, number 2 is defining our Purpose, our Why. Roy M. Spence, Jr., wrote a book on how to define Purpose: It’s Not What You Sell It’s What You Stand For. Get it. Purpose goes beyond making money, profits are a by-product of a business. Purpose goes to your core and is why we do what we do. If that’s too soft of a skill then I suggest you look at Southwest Air, WalMart, The PGA, MasterCard, Bill Clinton, Jim Collins, John Deere, the U.S. Air Force, among a long list that Spence has helped define their Purpose. It’s why we get up in the morning and why anyone would care. Quoting Roy, “The journey starts with understanding of the difference you want to make in the world. What do we believe in? What do we believe the organization is here to do? What difference does it ultimately make in the lives of the people it is trying to serve?”
It’s a “soft skill” and the one that can take us out of the economic winter we are in and deliver us on the other side…successfully.

New Messenger, Old Theme, True Relevance

May 28, 2014

Strongest Message I’ve Heard in a While

I can’t build on the Admiral’s comments. They are, in my opinion, the best I’ve heard in a long,long time. He’s relevant, basic and sincere. No hype in this. No do-like-I-do preaching. It’s a message that will live a long time.

Copy the text and save it for your children and grand children. It will be relevant then too.


February 19, 2014

The Best Way Out is Always Through

I saw this subject title in a recent newsletter and liked the message. It repeats one of the key messages from Coach Jim Valvano’s ESPN speech when he admonished, “Don’t Quit, Don’t Ever Quit! Then it stresses Perseverance. Each of these components are considered “soft” skills by many. But my experience with some of the hardest, toughest, meanest, most dedicated, most effective people with whom I have ever worked live by these skills. The U.S. Army Rangers. Part of the Special Operations community that is in the spotlight recently. If these soft skills serve them, could it be that the rest of us can use them? You know the answer. Have a great day. Ed